Roccet ID specializes in providing ID wristbands, luggage tags and other items. Our wristbands in particular can come with a variety of information such as In Case of Emergency (I.C.E) information, allergies, medical conditions, or barcodes for running events or other scanning applications.
Our market includes, Runners, children, elderly, allergy sufferers, endurance athletes and more.
2: Why did you start your own business?
I started Roccet ID as I felt there was a real need for people to be wearing some form of identification whilst out running alone as I often do. I then became aware of a variety of people that could benefit from these products.
3: What’s been your biggest challenge so far?
Our biggest challenge has been getting our brand out into the market place as one of our main competitor’s is from the USA as has a known following and presence and we think most Australians would rather buy Australian if given a choice.
4: Any tips for other Startups?
Spend time researching your competitors and finding your unique selling proposition.
5: What next for ‘Roccet ID?’
We would like to be an easily accessible and well recognised brand across Australia with a solid reputation and would like to expand with pet identification and the use of QR codes in asset management and identification.