Startup Stories: Hunter Headline

For a while now Holly Martin has been quietly and tirelessly working away in the background of Hunter Headline. Her hard work has paid off and The Hunter Headline website has now had over 75k views and has a rapidly growing following on social media. Read below as Holly shares some some insight on how she built this substantial following.

Holly Martin From Hunter Headline

1: So tell us what is ‘Hunter Headline?’
Hunter Headline is a business news website that focuses on the good news for organisations that operate within the Hunter region. It features daily news updates, expert articles and interviews with Hunter Leaders.

2: Why did you start your own business?
I saw a gap in the marketplace for a completely focused business news website. Traditional media provide a fantastic service in the delivery of news, but because they cover such a broad range of topic areas it can often be quite difficult for local businesses to get coverage of their news. By having a very clear audience and purpose Hunter Headline is able to keep local businesspeople in the loop – whether it be about new appointments, business expansions, award recipients or sponsorship activities, the topic areas covered are diverse.

3: What’s been your biggest challenge so far?
As with any new business the challenge at the start for Hunter Headline was to find an audience. It took 18 months of networking, online advertising and social media to build a targeted and relevant audience, but since then it has steamrolled as local business people have embraced a media outlet that is there to serve them.

4: Any tips for other Startups?
Be very clear on your target audience and your point of difference from your competitors.

5: What next for ‘Hunter Headline?’
We’re just about to launch our first yearly print publication – THE ANNUAL. It will showcase the major stories and pinnacles of the previous year, preserving a permanent place in local history for businesses who have grown, succeeded, innovated, expanded, donated and thrived.

Signup for Hunter Headline’s weekly enewsletter here and/or follow Hunter Headline on Twitter, Facebook and LinkedIn for the latest business news from the Hunter area.


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