We HAVE had the honour of knowing Ali wanchap Wood, founder of ‘Jude’, throughout her journey of bringing her business to life. So we WEre super excited when Ali agreed to share her Startup story with us.
Q: So tell us what is ‘Jude?’
is a knitwear label that evokes a wholesome & idyllic way of life, encapsulating modern Australia, while nostalgically saluting Australian heritage. Carrying on a family history of wool producing and design, Jude has Australian wool at its heart, using only the finest merino to create its core range of high quality Australian designer knitwear. All Jude products are proudly made in Australia and carry the coveted Woolmark approval. The range includes fashion-focused knitwear for woman, man, baby and home.
Q: Why did you start your own business?
A: I had always wanted to create a brand that champions Australian wool. I had been working in PR and marketing for many years and was craving my own creative project. So I took the leap.
Q: What’s been your biggest challenge so far?
A: There are so many challenges that present themselves when starting your own business. Managing cash flow is the challenge that has the most pivotal consequence on the business. However hard work, determination and often plain stubbornness to not give up are good remedies for this challenge, and any others that arise.
Q: Any tips for other Startups?
A: My tip would be to simply go for it – follow through with your plans and don’t give up. Also don’t compromise on your individuality. It is what sets you a part from everyone else. Once you have tapped into your true individuality, be sure you allow it to flow freely into your endeavours.
Q: What next for ‘Jude?’
A: I have just launched the new season at the online store
, and getting ready to do a few retail events in Newcastle and Melbourne over the coming months. I’m also currently seeking beautiful stores looking to stock products like Jude. So its all just about continuing to grow and create!
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