Q: So tell us what is ‘She Invited Her?’
A: She Invited Her is basically a snapshot of my life. I am absolutely addicted to fashion, so the site will be predominantly fashion-based, however it will also have strong lifestyle, beauty and inspirational influences. I am constantly updating my Instagram account with images, whether it be personal or regrammed shots, so the website will be an extension of this. Everything that you will see on the site is me. I absolutely love to write and being able to combine my love of fashion and glossy words is a dream come true.
Q:Why did you start your own business?
A: I have always loved fashion and writing. For years I had spent far too much time trawling the fashion and beauty magazines and websites, a creative outlet was exactly what I wanted and needed. So, after having a few weeks to myself and and deciding that these were two things I wanted to ultimately do full time, I decided that it was time to take matters into my own hands and thus, She Invited Her was born.
Q: What’s been your biggest challenge so far?
A: It’s a little daunting putting together a site that is purely representative of you, and as there are now so many fashion and lifestyle blogs, it was a challenge trying to differentiate it from others in terms of site layout and content. But along with the team at Neon Zoo, we have worked hard to ensure my site embodies both me and the She Invited Her brand. It’s all about being you and trusting yourself and your abilities.
Q: Any tips for other Startups?
A: Nike says its best, but just do it. There is never a right time for anything and if you absolutely love something and are so passionate about it, why not give it a go. It may be scary, but in my opinion, your passion and knowledge will shine through and you have no other option but to be successful. There are always going to be people out there who don’t understand what you’re doing or why you are doing it, but by the same token there is always going to be someone out there who has the same interests as you and will be interested in seeing what you are doing and what you have to say. Just follow your heart and trust your instinct. We are at such an exciting time in terms of the internet and social media, so why not I say!
Q: What next for ‘She Invited Her?’
A: The all-important launch! I am still deciding as to when that will be as I still have a few elements that I need to finesse. But once it’s up and running, I just want to keep doing what I love. And if that appeals to a handful of people, then I’m thrilled. Social media is a huge part of my life and is quite quickly becoming the social norm, so I am very excited to see where this incredible opportunity can take me!
Follow Jessica’s story through her Instagram and keep and eye out for her soon to be launched blog.